Pre-launch campaign to support NHS workers
Launching amidst a pandemic seems rather strange. For months, our NHS staff and volunteers have dedicated their lives to care for patients in extremely testing circumstances, and they continue to do so. That’s why we’re launching our inaugural collection in their honour.
In this period, we’ve been on the look-out for a ‘better’ type of t-shirt. The type of t-shirt that doesn’t end up in landfill with over 300,000 tonnes of textiles every year. The type of t-shirt that can inspire change in an industry.
The #ForTheNHS pre-launch collection will present a range of limited edition circular tees, featuring NHS-inspired back-prints designed by two fantastic UK artists: Will Hamilton and Sean O’Farrell.
Tees are made from worn-out or unwanted t-shirts, and designed to be returned and reprocessed in a renewable cycle.
100% of sales proceeds go to NHS Charities Together.