Our Story

With our origins in Exeter on the southwest coast, we set up Myriad to apply regenerative principles to a broken fashion industry. It started with a limited range of salvaged cotton t-shirts to save on resources and raise money for the NHS. But then we thought bigger. Cleaning up fashion is about more than using recycled materials, it requires tearing up the conventional fashion model and starting afresh.

Why now

As a society, we’re buying garments fast, keeping them for short periods, and throwing away valuable resources that are full of potential. Every second, the equivalent of one dump truck of textiles gets landfilled or incinerated. Less than 1% of clothing is recycled into new clothing. 

Over the years, we’ve seen examples of the huge inventories that fashion companies hold. We know that up to 30% of this goes unused and read numerous reports of brands burning surplus stock to protect their name. And although we’re now seeing some brands increase the recycled content in their clothes, we’re seeing little evidence of companies changing their operating model to take responsibility for the garments they produce.

We set up Myriad to do fashion another way.  

Our Philosophy

Our core philosophy forms the basis for every decision we make as a business:

• Relentlessly pursue zero waste

• Maximise lifecycles of products and materials

• Regenerate natural systems

• Drive the circularity revolution

The Myriad Model

Our philosophy has shaped the launch of our innovative, demand-led Myriad Model. We operate on a made to order basis to provide you with garments to be used, not consumed, available only when you need them. We offer garments in small batches based on demand, and production only begins once you’ve ordered.

When garments are worn-out or no longer wanted, our model enables us to get products back, so we can recover value and keep products out of landfill.

Two-way supply chain

We believe in giving products a route back into the system at the end of life. If businesses across sectors embraced return logistics, the economic and environmental benefits would be massive.

Our two-way supply chain rewards you for helping us give additional lifecycles to your products. Regardless of item condition, we will offer store credit for returning items when you no longer have a need for them. Read more here.

Regrow Programme

By definition, regenerate means to grow again. And to us, that means giving additional lifecycles to products and materials via reusing, repairing, remanufacturing, renewing… so we can maximise value from our resources, again and again, a myriad number of times.

But it also means regenerating our planet. That’s why we dedicate x% of our profits to regenerative practices across the UK via our Regrow Programme.

Journey to Circularity

At Myriad, we want to help drive the circular revolution over the next decade. But we are also on a journey to circularity. We have improvements to make and targets to hit to ensure we progress.